Dedicated to the science of eye care and the beauty of eyewear
ABOUT
Our mission is to create an unforgettable experience for each patient through unparalleled customer service, exceptional patient education and superior product quality.
Learn MoreMEET THE DOCTORS
The team is led by owner/optometrist, Dr. Cheryl Roers. Dr. Roers is supported by four associate optometrists: Dr. Aaron Gruber, Dr. Jennifer Alvarez, Dr. Christopher Schnelle, and Dr. Sandra Hamilton.
DoctorsOUR LOCATIONS
With four locations throughout east-central Wisconsin, we pride ourselves on being able to care for your eye health and vision care needs at a location that is convenient for you.
Locations