Our mission is to create an unforgettable experience for each patient through unparalleled customer service, exceptional patient education and superior product quality.
The team is led by owner/optometrist, Dr. Cheryl Roers. Dr. Roers is supported by three associate optometrists: Dr. Aaron Gruber, Dr. Jennifer Alvarez, and Dr. Erin Drees.
With four locations throughout east-central Wisconsin, we pride ourselves on being able to care for your eye health and vision care needs at a location that is convenient for you.
This Thanksgiving season, we're coming together to help out neighbors in need. 🧡 Local pantries and churches have shared that the number of families seeking assistance continues to grow — and we want to do our part to make sure every table has a meal to share. We're hosting a Thanksgiving Food Drive and inviting our community to donate non-perishable food items, boxed foods, and condiments . Every item makes a difference — and all donations will stay local, supporting famil
Sheboygan Family Eye Care is expanding! 👁️ We're thrilled to announce Sheboygan Family Eye Care is moving to a brand-new location at 2819 Superior Avenue — opening November 3rd ! Our new space triples our size , offering better parking , state-of-the-art facilities , and an expanded selection of stylish frames — plus the same unmatched patient care you've come to expect from us. Keep an eye out for our unique building featuring a stunning eye mosaic — sure to catch you
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