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YOUR EYE CARE TEAM

PLEASE NOTE: Our offices will be closed on May 26th and May 28th in observance of the Memorial Day holiday.

We are a group of four independent optometry practices located in New Holstein, Chilton, Sheboygan and Grafton, Wisconsin.
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Dedicated to the science of eye care and the beauty of eyewear

ABOUT

Our mission is to create an unforgettable experience for each patient through unparalleled customer service, exceptional patient education and superior product quality.

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MEET THE DOCTORS

The team is led by owner/optometrist, Dr. Cheryl Roers. Dr. Roers is supported by three associate optometrists: Dr. Aaron Gruber, Dr. Jennifer Alvarez and Dr. Thomas D. Freed.

Doctors

OUR LOCATIONS

With four locations throughout east-central Wisconsin, we pride ourselves on being able to care for your eye health and vision care needs at a location that is convenient for you.

Locations

Looking for information on one of our four locations?

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